The Updated Home Depot App Brings You An Enhanced Shopping Experience Straight To Your Windows Phone

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers fromGatorade,Marriott,Alo Yoga,Campbell’s,Uncommon Jamesand more. Voice Search, where you simply speak the item you’re looking for into the search box for a fast and convenient way to find what you need. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. The First Phone is just one way that The Home Depot is leveraging mobile in-store. The news comes as The Home Depot is staffing up spring – its busiest selling season – with 80,000 new hires.

“With these exponential adoption rates of mobile devices, harnessing the opportunity across the customer journey will be the ultimate game changer,” Ms. Kingstone said. “Retailers need to bridge the digital interactions with brick and mortar interactions with new innovative technologies along business process changes. Don’t forget all the lessons learned in customer personas and segmentation because the same applies for mobile. In order to leverage your app to engage existing customers, make sure the app is actually useful by building a customer profile of the typical power user. The app also has a chat feature, which enables customers to start a conversation with a customer support agent. Customers can ask general or product specific questions all within the app.

How These 4 Brands Are Using Their Apps To Personalize Customer Experience

If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. During the recent holiday shopping season, smartphone-enabled catalogs throughout stores connected shoppers to more product options. The app also offers an in-store experience and, when GPS and location services are activated, users can view store maps, product aisle locations and local ads.

If you know what an item looks like, but are not sure what it is called, take a picture and Image Search will help. Download and install The Home Depot mobile app on your phone the next time a home renovation project needs doing. Shoppers could also use their phones to shop The Home Depot online to access exclusive online items and share their Home Depot wish lists with friends. In the period since, numerous major retailers have embraced a multitude of mobile in-store strategies, including Wi-Fi, store modes on apps, QR codes and beacons.

Home Depot And Sephora Found Success With Location

Mobile apps that use personalization and location-based marketing have paid off for Home Depot, Sephora, Goat and the Sacramento Kings. Store Locator and Map, find the closest Home Depot location by using the Store Finder. It also includes directions, store phone number, and hours of operation. Once you are in the store, use the in-store map and barcode scanner to help you get where you need to go and get detailed product information. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware.

The phone is a proprietary Zebra Technologies device that was designed specifically for The Home Depot. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Marketers looking to enhance their mobile offerings should take a closer look at Home Depot’s success. Afterall, Paypal predicts that we’re soon to enter a mobile-first era where mobile spending will eclipse traditional ecommerce. As we’ve been saying at Retention Science, the year of mobile and marketers had better be prepared. Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

What Retailers Can Learn From Home Depots Mobile App

Mobile apps should be easy to navigate, offer enticing promotions, and contain relevant content. In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to apps. And in fact, social media platforms like Facebook and Snapchat are the dominant species, comprising java mobile applications five of the top 10 free apps in the iTunes App Store. It is not always clear where to start, what to buy or how to go about doing it. Once a project is decided, then comes the daunting task of shopping for supplies, and actually completing it. Adweek is the leading source of news and insight serving the brand marketing ecosystem.

• Afterall, Paypal predicts that we’re soon to enter a mobile-first era where mobile spending will eclipse traditional ecommerce.
• Marketers looking to enhance their mobile offerings should take a closer look at Home Depot’s success.
• Adweek is the leading source of news and insight serving the brand marketing ecosystem.
• With stores across the country, it is likely that you live near one, however, stores are packed with items, and it is not always obvious where they are located.
• Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
• Users can browse for products on the app, or if they’re in-store, find additional product information by scanning the product barcode.

Additionally, the app leverages augmented reality to enable shoppers to see what an item might looks like at home. The phone can also be used to check out customers in the outside garden area of stores. Customers who want to have an idea of what new faucets would look like on their sink before going to the store to purchase can use the Augmented Reality function. Once the user is ready to make a purchase, the product can be shipped to the customer’s home or picked-up in store. Using an app to push promotion after promotion will only result in users uninstalling.

Focus On The Customer Experience

Perhaps Home Depot makes marketers think of a seamless mobile to in-store experience. An early innovator among retailers, Home Depot uses a world-class app to bring its stellar customer service directly to the mobile-user. This feature not only saves you shipping charges but also helps you expedite any time-sensitive projects. Browse the virtual aisles and see item locations and inventory with a couple simple taps and swipes. Items can also be searched for using the voice microphone included with phones.

Leverage Mobile To Engage Existing Customers

In-store shoppers can use The Home Depot app on their smartphones to narrow down where products are located through text or voice-enable search. Home Depot delivers all of these promises with an app that incorporates useful tools with the latest in technology. Users can browse for products on the app, or if they’re in-store, find additional product information by scanning the product barcode. The app also contains a toolbox with a unit measurement converter and even a DIY measuring hack based off the user’s shoe size. Perhaps it’s the smell of plywood, pristine model bathrooms, and friendly employees in orange aprons.

Mobile

Home Depot understands their power users very well, and that is reflected in the app experience. For the DIY-er, the app offers AR features, measurement tools, customer chat, local coupons, and workshop schedules. For the professional, there’s a dedicated app with real-time information about available stock and in-store pickup that makes downloading the app essential for time-savings. In fact, as Greg Bettinelli, former CMO of Hautelook said in our webinar, the mobile app is a loyalty program in and of itself and should be treated as a way to engage and retain existing customers. Regardless of whether you need a new tool or want to finally start on a painting project, there is a good chance that your go-to place is The Home Depot. With stores across the country, it is likely that you live near one, however, stores are packed with items, and it is not always obvious where they are located.